Feed transparency
Every audience lives in a different algorithmic bubble. Lurk lets you look inside — so you can understand what they're seeing and how information is being distributed.
Every audience sees a completely different feed. Now you can see it too.
Our AI agents observe feeds around the clock, documenting every shift in real time.
Video, sound, creator, and trend — captured and categorized per session.
Existing tools show you what audiences are saying. Lurk shows you what they're being shown.
Tell us who you want to understand. We'll show you their feed.
Define synthetic personas that mirror your target audience — by age, location, interests, and political lean.
Over multiple sessions, we interact with the feed until the algorithm personalizes. You don't have to do anything.
Every video, creator, sound, and hashtag — captured, categorized, and ready for analysis.
Evidence, not anecdotes.
Structured, reproducible data on what algorithms serve to different demographics — methodology that holds up to scrutiny.
Learn more →Report on feeds, not just platforms.
Cite what audiences are actually shown, compare information environments across demographics, and track how feeds shift over time.
Learn more →Know what voters actually see.
Understand whether your public health, climate, or civic message is actually reaching the communities that need it.
Learn more →See before you spend.
See what your target audience's feed actually looks like — format, tone, creators — before you commit budget.
Learn more →Each column is a different audience's For You Page. Same platform, completely different worlds.
ICE showed up at my campus today. This is what happened.
thrift haul but everything is under $5
the climate bill they don't want you to read
my abuela reacting to my college acceptance 🥹
They don't want you to see this border footage.
morning on the ranch — this is the life they want to take
12 point buck. 30 years of hunting, best one yet.
22 veterans a day. Where's the outrage?
one-pot pasta that will change your weeknights
gentle reminder: a messy house means a lived-in house
5 books that wrecked me this month
this hidden ramen spot in SE Portland 🍜
Each persona shows you one audience's feed. Run thousands, and you see the patterns — which narratives are spreading, which creators are reaching different communities, and where audiences are diverging.
We only work with aligned organizations.
To gain access, please use your organization email and we'll be in touch.