Campaigns & Political Strategy
The algorithm decides which voters see which content. Lurk shows you what's in their feed — so you can meet them where they already are.
You're spending on TikTok ads without knowing what the algorithm is already serving your target voters. Your climate message lands in a feed full of truck content.
Your message resonates inside a cluster that already agrees with you. The persuadable voters live in a completely different algorithmic world — and you can't see it.
The influencer with 2M followers never appears in your target district's feed. You're picking creators by follower count, not by algorithmic presence.
A snapshot of what target voters actually see on their For You Page — by district, demo, or interest cluster. Updated continuously.
Not share of voice. How much of your target voter's feed is occupied by your message, your opponent's, or unrelated noise.
Which creators the algorithm actually puts in front of your target voters. Pick partners by real feed presence, not follower vanity metrics.
A climate advocacy group is running TikTok ads in a suburban swing district. They assume their target — women 25-40 — are seeing climate content. They're not.
Lurk's Voter Feed Briefing shows the feed is 45% parenting content, 25% fitness, 15% local news, and only 8% political. The climate ad will feel alien.
The Share of Feed report reveals their opponent already has a creator partnership generating 3x more feed presence in this demo.
The campaign pivots: shorter format, parenting-adjacent hook, and a local micro-creator who already appears in 40% of these feeds. The algorithm distributes it. The message lands.
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