Social listening was built for the open web. Lurk is built for the algorithmic feeds that replaced it.
THEN
Public. Chronological. Searchable.
Everyone saw the same conversation.
NOW
Algorithmic. Personalized. Opaque.
Every audience sees a different feed.
Your message resonates inside a cluster that already agrees with you.
Content gets tuned for your base. The persuadable audience never sees it.
Parallel narratives in adjacent audiences that never show up in your mentions.
Tracks what audiences say
× Can't see inside feeds
Tracks how creators perform
× Can't see audience feeds
Shows what audiences see
What we're building →
Define synthetic personas that mirror your target audience — by age, location, interests, and political lean.
Over multiple sessions, we interact with the feed until the algorithm personalizes. You don't have to do anything.
Every video, creator, sound, and hashtag — captured, categorized, and ready for analysis.
Know when the environment changes — before your content underperforms.
Pre-flight check: will the algorithm distribute this?
Not share of voice. How much do people actually see you?
How often the algorithm puts a creator in front of your audience.
A photograph of what the feed looks like right now, for your audience.
What's not in the feed. The gap the algorithm is waiting to fill.
This isn't a new report. It's a new input to your decisions.
Your feed briefing shows short-form humor is dominating. Your 60-second brand story won't break through. Adjust format, hook, pacing, and tone to match what the algorithm is distributing.
The influencer with 2M followers never appears in your target's feed. The one with 200k shows up in 60% of them. Select creators by feed presence, not follower count.
Three competitors just flooded the feed with similar content. Wait a week, or find the whitespace they missed. Enter the feed when there's room, not when it's saturated.
Your target audience sees 3x more relevant content on TikTok than Instagram. Reallocate budget between platforms based on content-environment fit.
The feed is saturated with this exact format and tone. Spending money on it would be wasted. Kill it before you launch, not after it underperforms.
We only work with aligned organizations.
To gain access, please use your organization email and we'll be in touch.