Agencies & Brands
The algorithm decides what gets distributed. Lurk shows you what your target audience's feed actually looks like — so you can create content that fits, not fights, the environment.
You produce a polished 60-second brand story. Your audience's feed is all 8-second hooks and raw UGC. The algorithm buries it before anyone scrolls past.
You pick creators by follower count and engagement rate. But the algorithm decides who actually appears in your target's feed — and your pick isn't there.
You launch when the content is ready. The feed is saturated with competitor content in the same format. There's no room, and the algorithm won't make any.
Pre-flight check for your creative. See how your content format, tone, and length compare to what the algorithm is actually distributing to your target audience.
Forget follower counts. See which creators the algorithm actually puts in front of your target demo — ranked by real feed presence, not vanity metrics.
What's not in the feed. Identify content gaps the algorithm is waiting to fill — the topics, formats, and tones your competitors haven't claimed yet.
A beverage brand is planning a TikTok-first launch targeting Gen-Z women 18-24. The agency has a polished hero video and three creator partnerships lined up.
Lurk's Content-Feed Fit Score flags the hero video: too long, too produced. The target feed is 70% raw UGC under 15 seconds. The creative needs to match.
The Creator by Feed Presence report shows one of the three creators never appears in this audience's feed. A different micro-creator with 80K followers appears in 45% of their feeds. The swap is obvious.
The Whitespace Finder reveals a gap: nobody's doing "morning routine" content in this category. The brand claims the format. The algorithm picks it up.
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